1. Lettermark
Explanation?
A lettermark logo is typography based and exclusively made up of a company or brand’s initials, and for that reason, it’s also known as a monogram. Examples include NASA, IBM, CNN… you get the idea!
Example
2. Wordmark
Explanation?
As you may have guessed, wordmarks are typography based and usually focus on the name of the business or brand. This is often the simplest approach, which is why a lot of well-known companies have opted for wordmarks – Google, Facebook, Coca-Cola, Disney to name a few..
Example
3. Wordmark
Explanation?
In contrast to the first two types of logo, a brandmark (also known as a pictoral mark) abandons text completely. Apple’s apple, Nike’s swoosh and Twitter’s bird are all examples of iconic brandmarks.
Example
4. Combination mark
Explanation?
Our final basic kind of logo uses a brandmark alongside a wordmark or lettermark. This is probably the most commonly used, and well-known examples include Adidas, Mastercard, and British Steel.
Example
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